There’s a great new service for all Inconnection clients with the creation of its unique Memdex measurement system which is set to revolutionise the way organisations account for the effectiveness of their events-based marketing.
With efficiency and return on investment are at the forefront of decision making in today’s global economy. Businesses everywhere – large and small – must strive for optimal performance and be accountable for their actions and outcomes. Against this commercial necessity, sales and marketing budgets have changed dramatically, as evidenced by the rise in ‘zero-budget’ marketing and switch to online advertising channels. The latter now representing the largest share of budgets globally, due in no small part to the ease of measurement of digital channels.
Inconnection believes the events industry needs to be more accountable – not least because experiential, hospitality, incentive and rewards-based marketing are amongst the most powerful – but least well measured – elements of the entire marketing mix. To challenge and change the status quo, Inconnection is introducing MEMDEX as a way to evaluate events-based marketing activities.
NICKMELVIN 