Absolutely love this Delineo campaign for The Cumberland. Its not only fantastic creative its also delivering outstanding results for a great regional society.
This remortgaging campaign is the latest work following a number of campaigns developed by the Delineo team. In 2018 the agency helped launch Cumberland’s Apprentice proposition alongside a number of other projects which have brought to life their ‘banking done right’ brand proposition.
Nowt is a campaign aimed at drawing attention to Cumberland’s remortgaging service using the colloquial language and beautifully crafted type to build on the success of last year’s campaign. It highlights the point that customers will pay ‘Nowt’ if they switch their mortgage to the Cumberland. It launched at the end of 2018 on social and is being rolled-out to outdoor, radio and press in 2019.
NICKMELVIN 