nsmelvin

All hail the strawman – a big deal in our merger deal

Now in my twenty third year of my big Delineo adventure, a huge milestone has been passed with the merger with fellow mancunians, Shoot the Moon Group to form stm_grp

Dancer. Lifeguard. PT. Blogger. Bricky. The importance of evolution

Retraining in the Arts seems to be attracting much coverage lately. From Government ministers drawing criticism for having the cheek to recommend learning new skills to ad campaigns being lambasted for promoting alternative careers. https://inews.co.uk/news/uk/rethink-rekill-reboot-government-rertaining-campaign-advert-2019-quiz-backlash-pulled-714159 Personally, I can’t see the problem and certainly wouldn’t deter others from improving themselves. Take one of my daughters, Hannah,ContinueContinue reading “Dancer. Lifeguard. PT. Blogger. Bricky. The importance of evolution”

My office, 31 years ago…

This week in 1988, I collected the keys to a Rover 400 company car, bought a new Filofax, loaded my Rolodex with business cards and put a copy of Kotler’s Principles of Marketing on the office bookcase.

7 reasons to hate this sales letter

Be authentic, genuine and always walk the talk. It’s probably the best advice for any brand. Or, as McCANN Erickson would say, be sure it’s the truth well told. People will easily spot if you’re not true to yourself. Just as I did with these two sales letters sent to my home address.

Simple but effective

Explaining what Aspira does isn’t that easy. In simple terms, the business sprays special coatings onto the fascia of tall and inaccessible buildings but that’s only part of the story. Everything from health and safety matters to access problems are considerations for those charged with maintaining buildings so, there are many reasons why Aspira canContinueContinue reading “Simple but effective”